Cruise Industry Driving the Market for Maritime Antennas

Published By: IndustryARC Published On : 28-Jun-2016

Cruise industry is one of the key end-user segments for maritime antennas for satellite communication. The industry over the past few years has been witnessing a surge in the increasing amount of passengers preferring to travel by them. In 2015, it is estimated that around 23.2 million passengers travelled through cruises globally which was increase of around 5% over the previous year’s record of 22.1 million passengers. Cruise industry is estimated to be the fastest growing category in the passenger vessels market. Some of the key players operating in the cruise market are Royal Caribbean International, AIDA Cruises, Seabourn, TUI Cruises and Oceania Cruises among others.

Passenger growth in cruise industry has intensified the competition among cruise operators. Cruise companies are aiming to differentiate their offerings by providing passengers with comfort, connectivity and security. Connectivity has evolved to become one of among the key differentiating factor for cruise companies and competition among them has intensified for gaining the high band internet connection on-board. During the year 2014, two of the major cruise industry players went head-to-head for the battle of internet supremacy. Royal Caribbean International, one of the key companies in the market has formed a partnership with communications company O3b to create an array of satellite which has the capability to provide land-like internet speeds on cruise ship. This partnership was followed by Carnival Corporation, a key competitor to Royal Caribbean launching a hybrid systems of satellite and land-based Wi-Fi systems that have the capabilities to bring Internet speeds of up to 10 times faster that it available in the industry. Another key development is from Norwegian Cruise Line which is planning to develop its own superfast system.

Internet connectivity has become one of the value propositions for passengers travelling in the cruise ships. Satellite antennas from companies such as Intellian, Raytheon and KVH industries enhance the reception capabilities and enable cruise companies in providing superior connectivity on sea.

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